Recent Canadian Whisky Articles
Crown Royal's 'Bring It' Campaign Stars a Canadian Country Artist
Crown Royal's "Bring It" Campaign Puts a Niagara Country Artist at the Center of a Major Whisky Push When Crown Royal decides to launch a new brand platform, it goes big. The Diageo-owned Canadian whisky giant did exactly that this summer, unveiling "Bring It" — a sweeping national campaign built
Crown Royal's Amherstburg Plant Sale Hides a Messier Story
Crown Royal's Amherstburg Plant Finally Finds a Buyer — But the Full Story Is Messier Than the Press Release After months of political theater, union grief, border-town anxiety, and a whisky bottle theatrically poured out on live television, the Crown Royal bottling facility in Amherstburg, Ontari
How Canadian Craft Distillers Filled the Bourbon Void
North of Kentucky: How Canadian Craft Distillers Stepped Into America's Bourbon Shadow For the better part of a decade, Kentucky bourbon ruled the back bars of Canada from Vancouver to Halifax. Its arrival was no accident — aggressive marketing, an ever-expanding range of premium expressions, and